Professional Development Workshops for Performing Artists

May 5, 2017 - 1:00pm

Professional Development Workshops for Performing Artists

Lane Arts Council’s 2017 Spring Workshop Series

Lane Arts Council, in partnership with the City of Eugene Cultural Services Division and University of Oregon School of Music and Dance, is excited to announce the Spring Workshop Series for Performing Artists. Lane Arts Council’s professional development workshop series is offered each quarter, but this will be the first series to address relevant, timely topics designed specifically for performing artists.

The 2017 Spring Workshops for Performing Artists:

Guerilla Promotion to Build Your Audience Friday, May 5th | 1:00-3:00 PM | WOW Hall

Turn yourself into a promotional powerhouse to fuel your artistic practice. With overwhelming diversity of artists and platforms, it seems harder than ever to distinguish yourself and build an audience. Take a deep dive into everything you need to know to stand out in the crowded entertainment and media landscape. Learn essentials of creating content to grow your audience, media relations, and outreach advice that will get people to your performances and press in the public, and how to create an artistic community that benefits all. The workshop will include case studies on successful northwest performing artists and how they continue to break the mold. Presented by Rich Hobby, Marketing and Public Relations Director, Hult Center for the Performing Arts.

Crafting and Communicating Your Brand Friday, May 19th | 1:00-3:00 PM | WOW Hall

Developing a strong brand is key to making your promotion efficient and effective, whether it be as an individual artist, ensemble, or business. Learn what it takes to build an authentic brand that tells your unique story, defines your purpose, and propels you forward. Led by artist, author, and arts advocate, Vicki Amorose, this workshop will feature a panel of local performing artists which include Halie Loren, Tim McLaughlin, Tony Glausi, and Thaddeus Moore of Sprout City Studios.

Venue Booking and Contracts Friday, June 2 | 1:00-2:30 PM | WOW Hall Networking Reception at 2:30 PM downstairs

Building a presence and navigating the process of getting into a venue can seem daunting. This workshop will help you better understand the ins and outs of developing professional relationships, negotiating contracts, and booking yourself or your group at venues of all sizes. Hear directly from a panel of local experts from the WOW Hall, HiFi Music Hall, Hult Center for the Performing Arts, and John G. Shedd Institute for the Arts.

All workshops are held at the WOW Hall / Community Center for the Performing Arts. Participants may sign up for an individual workshop for $20, or attend the full series for a discounted price of $50. To register, visit

This workshop series is presented in partnership with the City of Eugene Cultural Services Division and the University of Oregon School of Music and Dance. A special thank you to title sponsor Pacific Continental Bank.






$20 each / $50 all three