Crafting and Communicating Your Brand

May 19, 2017 - 1:00pm

Lane Arts Council’s 2017 Spring Workshop Series

Crafting and Communicating Your Brand Friday, May 19th | 1:00-3:00 PM | WOW Hall

Developing a strong brand is key to making your promotion efficient and effective, whether it be as an individual artist, ensemble, or business. Learn what it takes to build an authentic brand that tells your unique story, defines your purpose, and propels you forward. Led by artist, author, and arts advocate, Vicki Amorose, this workshop will feature a panel of local performing artists which include Halie Loren, Tim McLaughlin, Tony Glausi, and Thaddeus Moore of Sprout City Studios.


All workshops are held at the WOW Hall / Community Center for the Performing Arts. Participants may sign up for an individual workshop for $20, or attend the full series for a discounted price of $50. To register, visit

This workshop series is presented in partnership with the City of Eugene Cultural Services Division and the University of Oregon School of Music and Dance. A special thank you to title sponsor Pacific Continental Bank.Lane Arts Council is a nonprofit organization that works to cultivate strong and creative arts communities throughout Lane County. They provide high-quality arts experiences, engaging people of all ages in arts education, and encouraging artistic endeavors.